Service Type : IT Service
ESL is a price displaying system installed on shelves in stores. A communication network allows the price to be automatically updated and displayed when change is made. Now with ESL, there is no need to print paper tags or to deploy multiple employees to change them manually. In addition to reducing staff needs to support price changes, ESL offers retailers the ability to update pricing as often as they want (dynamic pricing), while at the same time reducing pricing errors to customers. Now retailers can offer promotional pricing that responds to their customer traffic patterns (price optimization), or in response to an event, such as offering umbrellas at a promotional price as rain starts, without going near the shelves.